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It was not even a discussion because this is not part of the equipment and it can also be dangerous,” said Sepp Blatter, still president of FIFA at the time.

City's chief commercial officer Ian Cafferky said: “Just like the Mancini scarf last season, there has been a huge demand from fans to release an official club gator (snood). Since it went on sale both fans and players have loved it. It’s also been a surprise big hit with non football fans who simply want to stay warm this winter.” Snoods were the subject of media scrutiny over this period, but they didn’t face serious opposition until Manchester United came out against them.

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Alex Ferguson was a short-term victor: two months after FIFA’s ban, United lifted the Premier League trophy, finishing 12 points ahead of Arsenal. Radio personality Alan Brazil echoed Paul Ince, fearing where the horrible trend might lead. “I despair when I look at the players these days,” Brazil moaned. “They will be wearing duffle coats under their shirts next!” Cowl City Earlier this week, former Reds hardman and current Ipswich boss Roy Keane said he could not understand how players could wear the snood. So what now? Players still can’t wear snoods during competitive matches, but how would fans and journalists react if they could?

I'm old school. It just doesn't look good to be wearing gloves and scarves on a football pitch and it shouldn't be allowed. I remember when the bandanna became popular and then the Alice band and gloves and now this. This kind of accessorising of the basic uniform has gained momentum in football and I don't think it should. The snood wearers, the shawled majority, were now the sane ones. Like what happened to Andy Gray, perhaps we have exiled the whole “snoods are for pansies” way of thinking to the remote island of beIN Sports. Tony Cascarino, former Ireland striker and — worth noting — also a professional journalist for The Times, presumably required all his strength to refrain from using the word “fruity” when he said: “It’s like a fashion accessory and personally, I think it’s typical of the modern footballer. You could see lots of them at Manchester City, where Mario Balotelli, David Silva and captain Tevez all sported the trendy winter accessory.Ex-United defender Gary Pallister added: “I only wore a long-sleeve shirt once and that was because I had flu. I'm not a big fan of them. The players wear them when it's not even that cold.”

I don’t want to seem like a dinosaur but I think the modern game is full of players who are of the ‘softer option’ when it comes to playing football. I would see it as a weakness, slightly; that they’re not a real man.” Nor was it just Ferguson getting angry about snoods while turning a blind eye to (functionally similar) base layers. You might have expected cynicism from Roy Keane and Alan Brazil, but Rio Ferdinand and Graeme Swann shouldn’t have been ‘yer da’ characters in 2010: both were in their early 30s, well before the typical onset of fashion stasis. Both should have known better.

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Rio, posting under his username rioferdy5, wrote: “I'm telling u tweeps, U won't see a Man Utd player wearing a SNOOD.” Don't get me started", he said: "I don't know how they do it. It's very strange. Gloves, scarves, I think somebody came on a few weeks ago for City who had a hat on. A source at United, which does not sell them in the club shop, said: “The players aren't banned from wearing them. They just understand what is expected. After all, the first thing Fergie said to Bebe when he was signed was to get a haircut.” It just doesn't look good on a football pitch. It emasculates the sport. It makes players appear soft even if they are not.

Most striking, however, is how bitter some of these opinions sound — opinions about a piece of clothing, remember — just 10 years later. There was a time when you could wear cosy winter accessories without Sir Alex Ferguson calling you a “powder puff”. Rewind just over a decade and that wasn’t the case.

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Coincidentally or not, Carlos Tevez spent the following winter on extended holiday in Argentina, having conveniently fallen out with the Manchester City hierarchy just as the leaves started to fall. The Fashion Snood Scarf is not a medical device. It is not intended to be personal protective equipment (PPE) and should not be used by healthcare professionals, first responders, or used in a healthcare/clinical environment or setting. The Fashion Snood Scarf is not intended to prevent or protect from any form of illness or disease (or otherwise). Snoods also made their way to north London, where Arsenal players like Bacary Sagna, Samir Nasri and Marouane Chamakh all found comfort in the girdled scarf substitute. Newspapers quoted Sir Alex Ferguson as saying, “They’re for powder puffs,” and, “Real men don’t wear things like that.” United captain Rio Ferdinand tweeted: “U won’t see a Man Utd player wearing a snood.”