In an Instagram video, Kardashian began the playful campaign by saying: “The Earth’s temperature is getting hotter and hotter. What’s more, some breast cancer survivors have welcomed the bra’s ability to give them the nipples they lost through their treatment; “People who don’t understand this and why it’s amazing are very fortunate not to have known a loved one with breast cancer,” wrote one social media user underneath Kardashian’s post. In the viral fashion stakes, this was the fortnight in which Kim Kardashian introduced the Skims ”ultimate nipple push-up bra”, promising “perfect fullness with a built-in faux nipple for shock factor”.

Founder Molly Borman says that, eventually, she wants Just Nips to do more than simply make women look cool (literally). As you can see, each doll is dressed to the nines, in custom-made jewelry and her Saturday night best, with the goal of inspiring us all to look and feel glamorous, no matter what.

On 27 October, the Skims founder told her followers that the shapewear brand was launching the Ultimate Nipple Bra on 31 October, a new twist on the brand’s push-up bra that has “a built-in, faux nipple for shock factor”.

If you’ve already done that, your item hasn’t arrived, or it’s not as described, you can report that to Etsy by opening a case.Skims’ own Instagram campaign is mistaken and shows that this is not going to be the next big thing. You're touching your breasts anyway when you put Just Nips on, so I want to spread Breast Cancer awareness and teach women how to examine themselves safely and properly while they're at it," she tells Refinery29. Bras being produced in the thousands all with the same perfectly centred, perfectly circular, perfectly poised nipples take away the deliciousness of the nipples hidden underneath.

In a series of nude skin colours and featuring little faux nubs designed to peep suggestively through clothes, the style has unsurprisingly proven polarising across social media since its release: some users argue that the bra is a regressive play for the male gaze and scourge on feminism, while others suggest it’s not that deep: a campy, provocative way of changing up your look, or otherwise helpful for people who have undergone a mastectomy, perhaps in the face of breast cancer. New without tags: A brand-new, unused and unworn item that is not in its original retail packaging .As the name implies, the latest bra release from Skims – Kim Kardashian's shapewear brand – features prominent artificial nipples, adding a little extra somethin'-somethin' to any tight shirt. He was 30 minutes late and I spent that time cupping my boobs while nursing a pint in a dingy pub in Islington, desperate not to attract the attention of the drunk opposite. Obviously, the video is a joke — but we can assure you, the nipple bra is one hundred percent real).