The original Norman archer logo was designed by artist Barney Bubbles. The "thudding arrows" have been a signature of the brand's television advertising since the 1960s. [36] Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump. Strongbow was the highest selling cider in Australia and was the second-highest selling cider in North America as of 2012. [2] Belgian-produced Strongbow Gold was introduced in Europe in response to cider's growing popularity on the continent in 2011. Winn, Christopher (1 September 2010). I Never Knew That About the English. Ebury Publishing. p.207. ISBN 978-1-4090-7805-0 . Retrieved 11 July 2012. Upshall, Emma (28 October 2020). "Heineken to buy Asahi brands, reunites global Strongbow portfolio" . Retrieved 11 November 2020.

In 2007, the company began trials of Strongbow On Ice, a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint. [33] Trials were unsuccessful however, and the product was discontinued. Cider (and perry) sold in the UK can have an alcoholic strength ranging from 1.2% ABV (alcohol by volume) to 8.5% ABV. 2 Just over half of cider sold in shops and supermarkets is 5% ABV or higher. Strong ciders of more than 6% ABV account for About one in seven cider sales are strong ciders of more than 6% ABV. 3 a b "Strongbow Red Berries, Ginger". cheersonline.com. 20 March 2015 . Retrieved 19 September 2016. Advertisements from 1998 to 2002 featured Johnny Vaughan and the "live to loaf" line. [37] The campaign focused on Vaughan's character, who was always finding new ways to get the most out of life with the minimum effort. [37] Vaughan was credited by Bulmers with giving credibility to the Strongbow brand among the key 18 to 24-year-old group. [37] Between 1998 and 2000 Strongbow sales rose by 30 per cent. [38] Flanagan, M. (23 September 2004). Clare, Richard fitz Gilbert de [called Strongbow], second earl of Pembroke [earl of Striguil] (c. 1130–1176), warrior. Oxford Dictionary of National Biography. Retrieved 28 May. 2018, from [2]

Home of the world's most refreshing cider

Heineken to Re-Release Strongbow Original Dry Cider". Brewbound. 20 May 2018 . Retrieved 13 October 2020. Announcement regarding the completion timing of the proposed acquisition of 100% of the shares of the Australian business of Anheuser-Busch InBev" " (PDF) . Retrieved 11 November 2023. a b "Bull's-eye: Strongbow Hits the Mark With New Hard Apple Ciders – HEINEKEN USA". heinekenusa.com. 20 March 2014 . Retrieved 19 September 2016.

Previously Strongbow White was available in Australia, which had a much higher alcohol content (8.5%). It ceased production sometime after 2000.

In the United Kingdom, Strongbow is a blend of bitter-sweet cider and culinary apples, with 50 different varieties of apple used. [15] The apples are grown in England, although imports from France are also used when harvests are poor. It is mass-produced using modern methods and contains apple concentrate and sugar. It is fermented with a controlled yeast strain. Strongbow in the UK does not contain any artificial sweeteners, flavourings or colouring. [16] The Bulmers Strongbow vat is the largest alcoholic container in the world, with a capacity of 1.5million gallons (6.8million litres). [17] Variations [ edit ] Hall, James (27 January 2011). "Heineken plans to take Strongbow cider global". The Daily Telegraph. London. Initial strong 'cidery' flavour from the fermented bittersweet juice with a hint of 'appliness' or cooked apple coming from the culinary fruit. [1]

Heineken phases out original Strongbow Hard Cider recipe with new flavors". bevindustry.com . Retrieved 19 September 2016. The UK Chief Medical Officers (CMO) low risk drinking guidelines advise you not to drink more than 14 units a week, spread over three or more days, with several drink-free days - and no bingeing.And the calories in cider don’t just come from the alcohol – it is high in sugar too. A pint of cider can contain as many as five teaspoons of sugar – almost as much as the NHS recommended daily limit. 6 What’s more, if you find that you eat more junk food after a drinking session, you won’t be alone. That’s because drinking affects the hormones that control your appetite, 10 as well as making you less inhibited and therefore less likely to make healthy choices. 11

BeverageDaily.com. "Our first ever UK cider can 'challenge' mainstream brands: Carlsberg". beveragedaily.com . Retrieved 19 September 2016. Heineken acquired the rights to Strongbow in Australia from Asahi in 2020. [14] Production methods [ edit ] Now-discontinued original United States bottled version. USA, HEINEKEN. "Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider". www.prnewswire.com (Press release) . Retrieved 13 October 2020. Cider is an alcoholic drink made by fermenting apples. It can be still or sparkling. Perry is a similar drink, made using the same method, but using pears instead of apples.

Woolfson, Daniel (28 April 2021). "Heineken launches 'sustainable' cider brand Inch's". The Grocer.