The products "NOCH EINE" ice cream waffers and "ABC" were launched, helping the company on its upward surge. Acquisition of St. Michel (France) - a biscuit producing family enterprise with more than 90 years standing. St. Michel continues to be the national brand for Breton biscuits and cakes. In May 2018, the Bahlsen Group introduced its new corporate design as a visible expression of its corporate identity. At the heart of the new design is the "The Bahlsen Family" logo: The new logo features the traditional TET character that has been retrieved and a specially developed font.

Bahlsen PiCK UP! Milk Chocolate Biscuit Bars | Morrisons Bahlsen PiCK UP! Milk Chocolate Biscuit Bars | Morrisons

Hermann Bahlsen died on 6 November 1919. He was succeeded by three of his four sons; 1919 Hans Bahlsen (1901–1959), 1922 Werner Bahlsen (1904–1985) and 1930 Klaus Bahlsen (1908–1991). Together with a young management team, the second Bahlsen generation started restructuring and modernising the company after the economic decline that had resulted from inflation and the Great Depression. Originally produced in the 1860s, when biscuits were becoming a sweetened commodity, the manufacturers had hoped to name these biscuits after Queen Victoria but her majesty declined to be associated with a commercial product. However, someone in the palace suggested they could be named after her favourite home – Osborne House on the Isle of Wight. The Second World War broke out two months after Bahlsen celebrated its 50th anniversary. Food products were rationed, and raw materials were short. Biscuits were only sold against bread stamps. Many employees were conscripted into the German army. The technical department had to discontinue its research and development work. The assortment of products was reduced to eleven products while emergency rations for the army and crisp bread was added.Werner M. Bahlsen (69) withdraws from the Management Board to join the Governence Board of the Bahlsen Group. The current members of the Management Board, Daniela Mündler, Michael Hähnel, Scott Brankin, as well as (starting in the 3rd quarter of the year) Jörg Hönemann, will jointly head future company operations. For the first time in recent Bahlsen history, no member of the Bahlsen family will be on the Management Board. The Governence Board is responsible for the long-term strategic alignment of the Bahlsen Group. Wheat Flour, Sugar, Cocoa Butter, Cocoa Mass, Palm Oil, Whole Milk Powder, Glucose Syrup, Skimmed Milk Powder, Clarified Butter, Salt, Whey Products ( Milk), Raising Agents: Sodium Carbonates, Diphosphates, Emulsifier: Lecithins, Flavourings, Ground Hazelnuts, Starch ( Wheat), Acid: Citric Acid

Bahlsen

The company employed 100 people. At the world exhibition in Chicago, Bahlsen received a gold medal for the “LEIBNIZ Cakes”. The official reason stated by the jury: “Several competitors imitate the LEIBNIZ Cakes in one way or another; but only Bahlsen captures the fine taste of butter.” After much modernisation work, the Barsinghausen plant was awarded the “Factory of the Year” prize. The “Factory of the Year” is an annual benchmarking event known as the toughest benchmarking test for manufacturing companies throughout Europe. Since 1889, Bahlsen only ever used the finest ingredients, something we have remained committed to throughout our long history. This is why Bahlsen supports sustainable cocoa farming with UTZ certified cocoa. Bahlsen joined the “Foundation Initiative for the Compensation of Former Enforced Labourers during the Second World War”. Hermann Bahlsen left the company and took over all shares of the former subsidiary “Austin Quality Foods“, Cary in North Carolina.The curved Tuile biscuit, which means “tile” in French, is so named because it resembles the rounded tiles you would see on old French roofs. Loading... {{SelectedStore.TimeSlot.DayOfWeekString}}, {{SelectedStore.TimeSlotReservation.Day}} {{SelectedStore.TimeSlotReservation.DisplayMonth}} On 1 July 2014 Bahlsen becomes 125 years old. In October 2014, the anniversary is celebrated officially. For the first time in the history of the company, all 2,500 employees from around the world are invited to Hannover.

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Werner M. Bahlsen, Werner Bahlsen’s youngest son, joins the company. His brother Lorenz Bahlsen already joined in 1973. Unknown thieves steal the Golden Biscuit from the Pretzel Men sculpture on the façade of the company's headquarters in Hannover, attracting the attention of newspapers and television stations around the world.Bahlsen relocates cake production from its factory in Oldenburg to the nearby production plant in Varel. The newly integrated production facility for cakes enables innovation in technology. Bahlsen was awarded a gold medal again at the Exposition Universelle in Paris for its “specialities”. Hermann Bahlsen launched LEIBNIZ Cakes. As it was common practice to name food products after public figures, Hermann Bahlsen named his cakes after Hanover’s well known inhabitant: Gottfried Wilhelm Leibniz (1646-1716).

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The “H. Bahlsens Keksfabrik KG” changes its name to “Bahlsen KG”. Acquisition of shares from the Brandt Company as well as from the Gottena subsidiary. These traditional, thin and crisp French biscuits are long and slim – just like a cat’s tongue from which they get their name. Centred around its philosophy of ‘Chocolate. Biscuit. And then some’ the advert depicts the biscuits’ power to provide more than expected, by breaking in half to reveal an exciting and unusual scene within its delicious centre. Bahlsen enters the cake business by taking over the Brokat Bakery in Oldenburg. By now Bahlsen employs 7,000 staff members in total.

LEIBNIZ is the No. 1 brand in the biscuit segment and has been creating products for families of all kinds for over four generations. The first Bahlsen sales companies in France and Italy were founded. Austria and other countries followed.